Increase Your
Frequency

There is a lot of noise out there.

Reaching prospective students in today’s digital age is harder than ever. Short attention spans, fragmented online habits, and fierce competition make it tough to stand out.

Using programmatic advertising, we leverage the same data and technology students interact with daily. By targeting specific demographics, interests, and behaviors, we deliver your message to the right audience at the right time across multiple platforms.

Results You Can Expect
✔ Significant Enrollment Growth: Drive more applications in just one year.
✔ Improved Ad Engagement: Outperform your previous digital campaigns with better targeting.
✔ Lower Cost-per-Acquisition (CPA): Get more results from your marketing budget.
✔ Program-Specific Visibility: Attract interest to key programs with precision targeting.

Why Add Programmatic Ad Technology To Your Recruiting?

Short Attention Spans? Capture students’ interest with ads tailored to their online behaviors.
Low-Quality Leads? Generate high-quality inquiries from students actively exploring your programs.
Campaign Management Challenges? Let us handle the complexities of online advertising for you.
Lack of ROI Tracking? Our advanced analytics ensure you know exactly where your budget is going and how it’s performing

Ready to Increase Your Recruiting Frequency?

Click Here

What We Offer:

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Advanced CTV/OTT Advertising

Reach a highly engaged audience through Connected TV (CTV) and Over-the-Top (OTT) platforms. Our strategies allow you to:

Maximize Engagement: Deliver your ads to a captive streaming audience for unmatched engagement.
Target with Precision: Employ sophisticated audience segmentation to ensure your message reaches the right screens and the right eyes.

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Unmatched Targeting Capabilities

Our programmatic advertising solutions offer unparalleled targeting options:

Geo-Fencing: Target candidates based on their physical location.
Keyword and Contextual Targeting: Ensure your ads show up where potential students are already searching.
Behavioral and Device Targeting: Deliver ads to specific devices based on user behavior, ensuring your recruitment message hits the right people.

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Creative and Messaging Services

Our in-house creative team designs and tests ads that connect with your audience:

Custom Creative Development: From eye-catching visuals to compelling videos, we make sure your ads leave an impact.
A/B Testing: We test different ad versions to find the most effective messaging, maximizing your campaign’s success.

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Comprehensive Campaign Management

We manage every aspect of your campaign to ensure the best results:
Real-Time Optimization: We continuously adjust your strategy based on performance to ensure your ads stay effective.

Detailed Analytics: Get deep insights into how your campaigns are performing, so you can make informed decisions.
Cross-Channel Integration: Coordinate your ads across various digital platforms for consistent and comprehensive messaging.

Proven Success: Case Study – nexAir

nexAir, a leading provider of gases and welding supplies, was facing explosive growth which created difficulty hiring essential workers like drivers, warehouse staff, and operators. By partnering with us, they utilized programmatic advertising to target qualified candidates using browsing habits and cell phone data. The result?

5x increase in applicant volume
Cost per acquisition less than $40 each

Our approach didn’t replace their existing efforts but amplified them, ensuring their job ads reached the right candidates at the right time. Imagine what we can do for your company.

I was blown away by the results of our programmatic advertising with Valeo. Their strategic approach and precise targeting allowed us to engage new customers while staying within budget. We saw a dramatic boost in brand awareness and sales, all thanks to their expertise in optimizing the campaigns. It’s rare to find a team that’s so responsive and dedicated to driving measurable outcomes.

Clay Connor

Director of Communications, Xpress Boats / Veranda Marine

Want to harness the power of data?

We all know that browsing data and cell phone activity are being captured everywhere. Why not put that to work for your recruiting? With Valeo Marketing, you can target potential students more effectively and efficiently. Let us help you reach the right candidates and improve your recruiting efforts with our programmatic advertising.

Contact us today to learn how our programmatic advertising can help your school attract top talent.